Customize Play Store lets you modify the Play Store to cater to the needs of the organization. Using this, you can modify anything in the Play Store - from its layout to the apps present in it. This ensures all the distributed apps including enterprise apps can be easily downloaded from Play Store. If you want the apps to be installed silently without user intervention, click here.
To customize the layout, click on the App Repository tab and select Play Store layout under Managed Google Play.
Play Store layout can be modified to have a specific name for the Play Store home page, a specific name for the Cluster(row-based arrangement of apps) and a specific order for displaying the apps as shown in the example below:
The advantage of customizing the Play Store is the option to cluster apps into groups and pages, making it easy for users to download and install apps.
When customizing Play Store, you can add store layout elements up to: