ManageEngine Marketplace Listing Content Submission Guidelines

ManageEngine Marketplace provides developers a unique opportunity to take their applications to a large audience across the world. Here, you can list and market your extensions, alongside top ManageEngine extensions.

To submit your extensions to ManageEngine Marketplace successfully, make sure the information you provide follows the guidelines given below:

• Naming Your Application
• Adding Overview and Key Features
• Adding Visual Assets
• Optimizing Your Listing
• Resources
• Vendor Branding

Naming Your Application

The application name is indexed to improve its searchability, so that your prospects can find your application easily. Therefore, make sure you provide the correct name.

Recommended naming approach for extensions

Creating a tagline

A tagline is a one-line description of your application. The application's tagline shows up on the listing page, and on hovering over a search result. Because the tagline is indexed in search, add relevant keywords to your listing. Keep it within 125 characters. The tagline characters that are exceeding the count of 125 will be truncated in search results.

Adding Overview and Key Features

Writing an Overview

The overview should tell your prospects how your solution can positively impact their business. Convey your value proposition in the first few lines. Describe why someone should use your solution and explain how your application will fulfill their requirements. You could list their possible pain points and then follow up with solutions for each of them:

Begin by answering the following:

• What is the application?
• Who will gain from it the most? Indicate to whom your solution is targeted, so prospects know right away if it is designed for them. Is your solution best suited for salespeople, marketing teams, or specific industries or regions? Be clear and concise.
• What need or pain point does it address?
• What are the expected benefits?

Examples:

• What need or pain point does it address?

  Automate approval processes to expedite service request resolution.

• What are the expected benefits?

  Enhance process efficiency and lower costs.

TIP: Make your value proposition come alive with tangible data. A quantified value proposition will help in reaching your extension to a larger audience.

Writing key features

List down your extension's feature and functionality in bullets. Focus on communicating what the feature does and why prospects need it. Try to stick to 3-5 bullet points in this section.

Adding another paragraph

It may not be necessary to have a longer description but sometimes the extension to be listed merits a little more information—especially if you are targeting a crowded market. Show empathy for your users, and speak directly about the problems you will be solving for their business, team, or workplace (for instance, "This application is perfect for mobile sales teams"). Describe the experience of using your application in a relatable, commonplace scenario at work. Try to emphasize user benefits over features. Identify some of your prospects’ most prominent challenges, and explain how your application solves them. Cut out any filler information that is unrelated to the app's main selling points. Avoid company history and secondary features.

Adding Visual Assets for Marketplace Listing

Here are the file format requirements for the visual elements of your listing page, accompanied by some useful tips.

• Extension Icon: Upload an icon for the extension.

  Supported formats: JPG and PNG

  Dimension: 180 X 180 pixels

  Maximum size: 1 MB

• Thumbnail: Upload a thumbnail image for the extension.

  Supported formats: JPG and PNG

  Dimension: 740 X 340 pixels

  Maximum size: 1 MB

• Screenshots: Upload relevant screenshots for the extension.

  Maximum count: 4 images

  Supported formats: JPG and PNG

  Maximum size: 2 MB for each image

Make your first screenshot as attractive and informative as possible. Add screenshots with inapp actions. Overlay text and magnify images to showcase key features or UX design elements. This will help explain anything that isn’t clear from the image alone. Users love device-hopping, so try showing your UI on different devices, wherever applicable. Consider your first screenshot a banner advertisement to attract visitors.

Optimizing Your Listing

Search Optimization

• Your tagline will be indexed in search. Ensure that you mention keywords relevant to your listing in the tagline.
• Add relevant keywords to your content. However, avoid overloading your copy with industry jargon.
• Avoid using uncommon abbreviations, especially in your application name, tags, and tagline because those parts of your listing are indexed in search.
• Stick to more commonly used terms in your application name description for better searchability.

Descriptions full of buzzwords can alienate potential users.

Adding Categories

Select your application categories carefully. Keep in mind that selecting lesser relevant categories affects your listing appearing in a search.

Adding Tags

Consider each tag as a label that makes it easy for users to find all applications related to a particular topic they are interested in. All tags that you use in your application listing page will be listed under the Key Features section.

• Improve your application's searchability by adding tags. Tagging helps when your application has multiple key functions.
• Keep each tag to two words or less, unless strictly necessary.

Resources

Add integration-relevant content such as user guides and FAQs under the Resources section of your listing.

Vendor Branding

• Do not be tempted to cut corners when filling out your profile page, as a vendor profile also influences the decision to use an application.
• Do not forget to include your company details and logo in your vendor profile.