The era of streaming and content consumption is fully underway. With new technologies getting introduced and previously untapped markets of the world also joining in on the global viewership, the entertainment and media industry is growing at an unprecedented pace.
With the growing volume of communication in the media and entertainment industry, new challenges are popping up. The network infrastructure of modern media companies should be equipped to handle the rapid growth in content dissemination.
Network monitoring can help an entertainment and media business in many ways:
The primary objective of any media and entertainment business is to deliver high-quality content to a large viewership, instantly. An IT team working for such an organization has to ensure network availability, manage bandwidth usage thresholds, reduce network delay, and reduce network congestion.
While the availability and speed of the network is important for delivering the best user experience for viewers, other network objectives are equally important. Monitoring the compliance and security of the network secures the short-term and long-term health of the network, ensuring no disruptions take place.
A media business' reputation hangs on how fast it responds to a click or request from a user and how fast it can put out content ahead of its competitors. Any instances of downtime can hurt the brand's reputation since word will spread quickly on social media and users will switch to other media platforms.
The priorities of an IT team can be segmented into two:
Latency is network delay as a performance metric. It measures the time it takes for data transmission from one destination to another within the network. A higher latency translates into more lag in application performance, resulting in a poor user experience.
Every network has a ceiling in terms of bandwidth usage. Optimal network performance is achieved when, even at the maximum bandwidth usage, the network doesn't cross the critical threshold limit.
A network's health is measured by monitoring the health of every network component. Making sure the network hardware is functioning optimally amidst problems like power fluctuations and increased hardware temperature makes sure your network performance isn't negatively impacted.
This metric signifies the number of data packets that were dropped and never reached their destination while being sent from one point in a network to another,.
For entertainment and media organizations, downtime means a lot of things lost in an instant. For example, if downtime happens during peak hours, it is a lost business opportunity. The ripple effects are damaged reputation and poor word of mouth. Everything together snowballs into loss that can't be measured solely in monetary terms.
An organization's network is composed of different sites, subnets, and locations. Lack of a centralized hub can be debilitating from a network visibility, management, and monitoring standpoint.
Modern networks are boundless and complex. Identifying and preventing unauthorized external traffic to the internal network alone isn't enough. Data security breaches in any media and entertainment organization can put huge sets of user data at risk. The IT team should have a tool that brings together observation, monitoring, and management, making sure that they work together.
In an industry like entertainment and media, the traffic can spike during different times of the year, week, or even a particular time in the day. Efficient network management is all about network planning well in advance so fluctuations can be handled and unnecessary costs are reduced.
OpManager is a powerful network monitoring tool that facilitates monitoring of devices for availability, traffic, performance, and other parameters. With proactive monitoring of network performance, issues can be identified and prevented from disrupting your network. As mentioned earlier, when it comes to the media and entertainment industry, networks have to be equipped for fast and precise data transmission and bandwidth usage while also ensuring network availability, stability, and security.
Some key highlights on what OpManager can do:
