Publishing web apps as private Play Store apps allows organizations to distribute their internal web applications securely across their managed Android devices. By publishing web apps through the ME MDM console, you can provide easy access to these apps while maintaining control over their availability and distribution.
It may take a few minutes for the app to become available.
Note: The first time you publish a private app, you'll need to provide an email address to receive notifications about your app updates and Google Play developer account.
Your Enterprise Private App is ready to be distributed to devices and groups.
For more information, visit Google Play Store- Create Web apps and Manage multiple versions of private apps in Google Play Store.